About Us

Founded in 1923 by Mr. Chen Guang-Ban, King's Sign Watch Co. is the oldest operating luxury watch retailer in Taiwan. Pictured is a colonial-era map of Taipei, issued by the Japanese government in 1928. From the map we can see King's Sign Watch Co.'s original location at today's Boai Road and Hankou Street.

In 1933, King's Sign Watch Co. celebrates its 10th Anniversary. Around this time, Mr. Chen Rong-Yuan also followed the two older Chen brothers' footsteps to work in the family business. Pictured standing in the back row 2nd from the left is Mr. Chen Rong-Yuan, who would later continue on to expand the foundation into today's King's Sign Watch Co.

After the Second World War, under the direction of Mr. Chen Rong-Yuan, King's Sign Watch Co. expanded to roughly 50 square meters in store front. Mr. Chen Rong-Yuan's 4 sons would eventually join the family business one by one, continuing the family heritage.

In 1963, King's Sign Watch Co. celebrated 40 years in operation, establishing itself as the most respected luxury watch retailer in Taiwan.

In the 1980's, King's Sign Watch celebrated its 60 years in continuous operation. During the 80's, King's Sign's Ximen boutique establishes itself as a major luxury watch shopping destinations in what was then Taipei's busiest shopping area.

During the 1990's, Taipei's top shopping destination moved east. Celebrating more than seven decades in history, King's Sign Watch Co. established its flagship store on Section 4 of Zhongxiao East Road, bringing more than 30 brands of luxury timepieces to serve the Taiwan area.

In 2013, celebrating its 90 years in history, King's Sign presented an all new boutique at its original founding location from nearly a century ago. Now operated by the Chen Family's 4th generation, King's Sign Watch Co. still provides the best selection of high-end luxury timepieces, with the best service to watch fans across Taiwan.

In 2015, King's Sign and its partner of half a century Patek Philippe, established a Patek Philippe boutique in Taipei's eastern shopping district.

In 2020, King's Sign partnered with Rolex, and established a brand new Rolex boutique in Taipei's top shopping Xinyi district.

In 2023, the company celebrated its 100th anniversary. With Chen Family's third gernation's guidance, the fourth generation continue to strive to provide the best selection of luxury timepieces and customer experience to watch collectors across Taiwan.