VISIT US IN OUR POINT OF SALE

Nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex watch. Visit us at ‭King's Sign Watch Co‬ and we will guide you through the range of Rolex models, and advise you on the technical aspects of Rolex watches to help you find the watch that was made for you.

OUR HISTORY

1923: Founding

Founded in 1923 by Mr. Chen Guang-Ban, King's Sign Watch Co. is the oldest operating luxury watch retailer in Taiwan. Pictured is a colonial-era map of Taipei, issued by the Japanese government in 1928. From the map we can see King's Sign Watch Co.'s original location at today's Boai Road and Hankou Street.

1933: 10th Anniversary

In 1933, King's Sign Watch Co. celebrates its 10th Anniversary. Around this time, Mr. Chen Rong-Yuan also followed the two older Chen brothers' footsteps to work in the family business. Pictured standing in the back row 2nd from the left is Mr. Chen Rong-Yuan, who would later continue on to expand the foundation into today's King's Sign Watch Co.

1953: 30th Anniversary

After the Second World War, under the direction of Mr. Chen Rong-Yuan, King's Sign Watch Co. expanded to roughly 50 square meters in store front. Mr. Chen Rong-Yuan's 4 sons would eventually join the family business one by one, continuing the family heritage.

1963: 40th Anniversary

In 1963, King's Sign Watch Co. celebrated 40 years in operation, establishing itself as the most respected luxury watch retailer in Taiwan.

1983: 60th Anniversary

In the 1980's, King's Sign Watch celebrated its 60 years in continuous operation. During the 80's, King's Sign's Ximen boutique establishes itself as a major luxury watch shopping destinations in what was then Taipei's busiest shopping area.

1998: 75th Anniversary

During the 1990's, Taipei's top shopping destination moved east. Celebrating more than seven decades in history, King's Sign Watch Co. established its flagship store on Section 4 of Zhongxiao East Road, bringing more than 30 brands of luxury timepieces to serve the Taiwan area.

2013: 90th Anniversary

In 2013, celebrating its 90 years in history, King's Sign presented an all new boutique at its original founding location from nearly a century ago. Now operated by the Chen Family's 4th generation, King's Sign Watch Co. still provides the best selection of high-end luxury timepieces, with the best service to watch fans across Taiwan.

2020: Xinyi District Rolex Boutique

In 2020, King's Sign partnered with Rolex, and established a brand new Rolex boutique in Taipei's top shopping Xinyi district.

OUR ROLEX STORES

- Bo ai Branch

No. 33 Bo'ai Rd.,
Taipei City Zhongzheng District
10044
Taiwan Region

- Zhong Xiao Branch

No. 235 Sec. 4, Zhongxiao E. Rd.,
Taipei City Da'an District
10692
Taiwan Region

- Song Zhibranch

No. 1 Songzhi Rd.,
Taipei City Xinyi District
11047
Taiwan Region

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