Branch Locations and Hours

Boai Branch‧+886 2 2312 2772

Zhongxiao Branch‧+886 2 2751 9866

Patek Philippe‧+886 2 2711 2871

Rolex‧+886 2 2725 2658

  1. Rolex
  2. Datejust
  3. Datejust 31
m278275-0010_modelpage_on_tray_landscape.jpg
  • REFERENCE

    278275

  • MODEL CASE

    Oyster, 31 mm, Everose gold

  • BEZEL

    Fluted

  • WATER-RESISTANCE

    Waterproof to 100 metres / 330 feet

  • MOVEMENT

    Perpetual, mechanical, self-winding

  • CALIBRE

    2236, Manufacture Rolex

  • POWER RESERVE

    Approximately 55 hours

  • BRACELET

    President, semi-circular three-piece links

  • DIAL

    Chocolate set with diamonds

  • CERTIFICATION

    Superlative Chronometer (COSC + Rolex certification after casing)

m278275-0010_modelpage_on_tray_landscape.jpg

Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

m278275-0010_modelpage_on_tray_landscape.jpg

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

m278275-0010_modelpage_on_tray_landscape.jpg

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

MODEL AVAILABILITY

Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
King's Sign Watch Co. is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR
Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its crea-tion in 1945, the Datejust has continued to rein-vent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window dis-playing the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Contact us

Please specify your preferred mode of contact and we will respond as quickly as possible

Please enter correct email address